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Magento held a fantastic event in the UK (Meet Magento UK 2019 or #MMUK19) organised by Team JH, that served to bring the eCommerce community together and explore the latest technologies, trends, and strategies related to Magento development.

The panel, led by PayPal eCommerce Evangelist Rob Long, included Sophie Alway (Product Manager at Gene Commerce, Aidan Connor (Global Digital Platform Manager at Mayborn Group), Joe Russell (Head of Design at JH), and Mark Conatser (Software Engineer at HiConversion), among others.

Once again, organizers did a great job putting together a program that covered a wide array of topics with presentations delivered by an incredibly diverse and exciting panel of speakers.

MMUK19 Opening

It takes a community to close the Mobile Revenue Gap

Members of the panel stressed that while the mobile responsiveness of eCommerce websites has increased traffic, there is still a long way to go in terms of increasing revenue through responsive experiences.

On the most popular web shopping holiday of the year, Cyber Monday, mobile represented 51.4% of overall site visitors, making 2018’s Cyber Monday the first where more than half of traffic came through mobile devices. However, only 34% of revenue can via mobile. Why the discrepancy? Experts believe that a lack of properly optimized mobile experiences is the main problem. eCommerce businesses can’t afford to continue losing so many opportunities, which is where the Mobile Optimization Initiative (MOI) comes in.

Running tests like this has produced surprising results

The premise of the initiative is that while every merchant is looking to enhancing mobile revenue, no single merchant can come close to matching the testing and learning capabilities that the collective merchant community can produce when working together.

The results are unexpected

Another major discussion included how to remove distractions from your eCommerce store. The panel suggested a few ideas, including:

  • A 3.34% RPV lift is expected from collapsing coupons.
  • Build the FE team
  • Heavy interaction with the FE team is needed
  • A switch in FE mindset is needed to one where all data is delivered as an API and not as part of a Magento render cycle
  • There’s still a considerable amount of back-end developer roles that are not PWA specific.
  • Breadcrumbs become redundant with effective navigation.

Running tests like this has produced surprising results. In the case of removing breadcrumbs, we thought it would cut down on redundancy when a site already has effective navigation, but also reduce distractions and smooth out the buyer journey. In actuality, the results showed an average -7.09% RPV lift — a significant decrease.

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Magento and PWA

PWA (progressive web apps) was a popular topic of discussion at #MMUK19. The Magento and PWA buzz was picked by multiple speakers as a topic of great interest. Eric Erway and Shaun Osbourne interacted with merchants and shared their views on the topic, speaking on how this innovative technology can simplify commerce operations.

Key Takeaways regarding PWA: 

  • It’s time for progressive: Progressive Magento is here. It is time to look beyond apps. Creating a baseline for your store will help in establishing goals.
  • Try it for yourself: Real merchants, partners, and developers are already using the PWA version. You can prototype in minutes.
  • Get involved: Magento community support is everywhere. One can join the progressive movement from anywhere in the world.

Do take a look at our Clutch profile in order to better understand our team, services, and values. In the meantime, here is a glimpse of what our clients have been saying about us on the Clutch platform

Free sample popup works brilliantly.
Thanks to you and the team for all your hard work!!

I’ve spoken to a lot of technical people and know how to spot jargon.
I feel like I’m in safe hands.

The depth of their knowledge and their willingness to discuss the inner workings of a given project set them apart.

Closing Session

The Magento community couldn’t have chosen anyone better than Philip Jackson for the closing session. He started with a quote by Theodore Roosevelt, “Do what you can, with what you have, where you are.”

A complimentary copy of the Gartner, Inc. 2019 “Magic Quadrant for Digital Commerce Platforms” download here

He was quite focused on the Magento community during his session. He mentioned that people don’t build communities, rather, communities build people.

A complimentary copy of the Gartner, Inc. 2019 “Magic Quadrant for Digital Commerce Platforms” research report can be downloaded here:

Final words

For the 2buy1click team, this was another great experience that lead to exciting new connections within the industry. We gained insights into the latest offerings of the Magento community and emerging technologies.

If you need help turning your data into sales, contact 2buy1click team so you get all important metrics for your store through Magento Advanced Reports.

The event provided a chance to meet fellow attendees and talk innovation. The sponsors of the event were hand-picked in order to bring the best in the industry and for us, it was a chance to find out what new offerings our clients could benefit from potentially.

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The event provided a chance to meet fellow attendees and talk innovation. The sponsors of the event were hand-picked in order to bring the best in the industry and for us, it was a chance to find out what new offerings our clients could benefit from potentially. The event provided a chance to meet fellow attendees and talk innovation. The sponsors of the event were hand-picked in order to bring the best in the industry and for us, it was a chance to find out what new offerings our clients could benefit from potentially.

The event provided a chance to meet fellow attendees and talk innovation. The sponsors of the event were hand-picked in order to bring the best in the industry and for us, it was a chance to find out what new offerings our clients could benefit from potentially.

If you need help turning your data into sales, contact 2buy1click team so you get all important metrics for your store through Magento Advanced Reports.

If you need help turning your data into sales, contact 2buy1click team so you get all important metrics for your store through Magento Advanced Reports.

If you need help turning your data into sales, contact 2buy1click team so you get all important metrics for your store through Magento Advanced Reports.

Web server log information

We use a third party server to host our website called Secure Fast Hosting Ltd, the privacy policy of which is available here: www.securefasthosting.com/privacy-policy/ Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.

Our server is located in France.

Use of website server log information for IT security purposes

We AND/OR our third party hosting provider collect(s) and store(s) server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, We do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation: we have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure.

Legal basis for processing: our and a third party’s legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: we and our third party hosting provider have a legitimate interest in using your information for the purposes of ensuring network and information security.

Use of website server log information to analyse website use and improve our website

We use the information collected by our website server logs to analyse how our website users interact with our website and its features. For example, we analyse the number of visits and unique visitors we receive, the time and date of the visit, the location of the visit and the operating system and browser used.

We use the information gathered from the analysis of this information to improve our website. For example, we use the information gathered to change the information, content and structure of our website and individual pages based according to what users are engaging most with and the duration of time spent on particular pages on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: improving our website for our website users and getting to know our website users’ preferences so our website can better meet their needs and desires.

Data Controller

We use a third party server to host our website called Secure Fast Hosting Ltd, the privacy policy of which is available here: www.securefasthosting.com/privacy-policy/ Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.

Our server is located in France.

Use of website server log information for IT security purposes

We AND/OR our third party hosting provider collect(s) and store(s) server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, We do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation: we have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure.

Legal basis for processing: our and a third party’s legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: we and our third party hosting provider have a legitimate interest in using your information for the purposes of ensuring network and information security.

Use of website server log information to analyse website use and improve our website

We use the information collected by our website server logs to analyse how our website users interact with our website and its features. For example, we analyse the number of visits and unique visitors we receive, the time and date of the visit, the location of the visit and the operating system and browser used.

We use the information gathered from the analysis of this information to improve our website. For example, we use the information gathered to change the information, content and structure of our website and individual pages based according to what users are engaging most with and the duration of time spent on particular pages on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: improving our website for our website users and getting to know our website users’ preferences so our website can better meet their needs and desires.

Information collected when you place an order

We use a third party server to host our website called Secure Fast Hosting Ltd, the privacy policy of which is available here: www.securefasthosting.com/privacy-policy/ Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.

Our server is located in France.

Use of website server log information for IT security purposes

We AND/OR our third party hosting provider collect(s) and store(s) server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, We do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation: we have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure.

Legal basis for processing: our and a third party’s legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: we and our third party hosting provider have a legitimate interest in using your information for the purposes of ensuring network and information security.

Use of website server log information to analyse website use and improve our website

We use the information collected by our website server logs to analyse how our website users interact with our website and its features. For example, we analyse the number of visits and unique visitors we receive, the time and date of the visit, the location of the visit and the operating system and browser used.

We use the information gathered from the analysis of this information to improve our website. For example, we use the information gathered to change the information, content and structure of our website and individual pages based according to what users are engaging most with and the duration of time spent on particular pages on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: improving our website for our website users and getting to know our website users’ preferences so our website can better meet their needs and desires.

Web server log information

We use a third party server to host our website called Secure Fast Hosting Ltd, the privacy policy of which is available here: www.securefasthosting.com/privacy-policy/ Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.

Our server is located in France.

Use of website server log information for IT security purposes

We AND/OR our third party hosting provider collect(s) and store(s) server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, We do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation: we have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure.

Legal basis for processing: our and a third party’s legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: we and our third party hosting provider have a legitimate interest in using your information for the purposes of ensuring network and information security.

Use of website server log information to analyse website use and improve our website

We use the information collected by our website server logs to analyse how our website users interact with our website and its features. For example, we analyse the number of visits and unique visitors we receive, the time and date of the visit, the location of the visit and the operating system and browser used.

We use the information gathered from the analysis of this information to improve our website. For example, we use the information gathered to change the information, content and structure of our website and individual pages based according to what users are engaging most with and the duration of time spent on particular pages on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: improving our website for our website users and getting to know our website users’ preferences so our website can better meet their needs and desires.

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